Knowing BenQ

新型態、新進化、更多元、更豐富Knowing BenQ,提供全集團內部同仁,BenQ各公司訊息、BenQ產品行銷活動、全球營銷據點新聞及各項BenQ產品的完整資訊。

Knowing BenQ

Global news about BenQ product, staff activities, corporate culture and marketing activities

Knowing BenQ

新型態、新進化、更多元、更豐富Knowing BenQ,提供全集團內部同仁,BenQ各公司訊息、BenQ產品行銷活動、全球營銷據點新聞及各項BenQ產品的完整資訊。

2012年11月18日 星期日

BenQ Americas新產品與銷售訊息 (BenQ Americas Product launches)



BenQ在北美推出新的電子廣編稿「 Unheard of Brilliance 」宣傳投影機。並和加拿大經銷夥伴共同加強IFP顯示器的銷售!
  • BenQ created  new electronic sales kit, Qpedia, for product launches around the “Unheard of Brilliance” campaign
  • BenQ partnered with Canadian distributor, Ingram Micro, on the launch of the Interactive Flat Panels; incentives for dealers to signup and sell IFPs

BenQ Americas 十月新聞與獎項 (BenQ Americas News and Awards)


BenQ Americas 十月顯示器銷量達今年最高。BenQ投影機也接受北美網站評測,獲得好評。


October editorial count highest month in 2012 due to  White Monitor announcement, 5 Series projector launch in US and Canada and XL monitor
BenQ brand popularity in top 4 based on projector review site, ProjectorCentral.com

BenQ雷射投影機銷往歐洲多國 (BenQ Laser projector installations in Croatia, Ukraine, Czech, Romania and Poland)



BenQ雷射投影機銷往歐洲多國,包括烏克蘭、捷克、羅馬尼亞、波蘭等共八個運行計劃!同時也銷往德國、奧地利、比利時、挪威的多所大學!


BQcee finished eight BlueCore Laser pilot program installations! Please find below some examples of the multiple installations done in:

- Croatia
- Ukraine
- Czech
- Romania
- Poland

And also installations of schools!


Germany – 3 installlations at schools or universities
Austria – 4 installations at schools or universities
Netherlands – 1 installation at school
Belgium – 1 installation at school

BenQ LW61ST、W703D投影機在德國獲獎(Award BenQ LW61ST in Channel Partner in Germany)



BenQ LW61ST投影機在德國受零售通路雜誌評測,獲得4顆星肯定!W703D也獲得科技雜誌評測肯定。

  • LW61ST

Channelpartner (German Reseller Magazin) has tested the LW61ST in the category „Dealer test for Dealers“.  The LW61ST got 4 of 5 stars!

For more information: http://www.channelpartner.de/haendlertests/2012/10/benq-lw61st/


  • W703D 

The W703D is winner of the Digital Tested benchmark test.

BenQ G1相機在德國受媒體好評 (Good review G1 in SFT in Germany)



德國科技雜誌SFT評測G1相機,大光圈和豐富的功能獲得好評。


SFT tested compact cameras in the current issue 11/2012.
Highlights of the G1: extensive feature set and bright lens.

Result: good

2012年11月16日 星期五

BenQ 顯示器、投影機在德國獲獎 (Award BenQ GW2750HM in PC Go in Germany)


BenQ GW2750HM在德國獲得知名科技雜誌PCgo在27吋顯示器類的評測獎項!W710ST也獲Heimkino雜誌肯定。


  • The GW2750HM is winner of the PCgo 27 inch benchmark test.


The GW2750HM is an outstanding Display with a wide-viewing angle and high contrast. An Allround-Display for different applications for low price.


  • The W710ST granted the award for innovation and the test result “outstanding”.

BenQ G1相機在挪威接受評測 (Review G1 in Telegraaf in The Netherlands)



BenQ G1相機在挪威Telegraaf日報接受評測。


Review G1 in Telegraaf in The Netherlands. De Telegraaf is by far the largest daily news paper in the Netherlands.

參加攝影比賽贏得BenQ G1 數位相機 (Contest on family community site to win BenQ G1 camera)


我們在瑞典舉辦了主題為「家庭生活」的攝影比賽,冠軍將可獲得BenQ G1數位相機。


The 29th of October we started a competition together with a Swedish web community called “Familjeliv” (Family Life). The idea has been to reach out to magazines / communities and involve them in competitions related to their specific targets and together with BenQ digital cameras. Together with “Familjeliv” we arranged a competition were parents should send in pictures of their babies most crazy faces. It has been a big success  with over 100.000 views and almost 200 pictures has been sent for the competition. Already it has been a hot topic and got listed in top ten most remarked forum at “Famlijeliv community. First price in the competition is one G1 camera.

BenQ在瑞典安裝雷射投影機 (BenQ Laser projector installations in Sweden)



BenQ在瑞典商場進行宣傳,希望在學校以及更多的場所推廣銷售BenQ雷射投影機。


During October O’Learys Sports Bar in Kista, Stockholm (Sweden),had a grand opening to celebrate their new go-cart arena inside Kista Shopping Mall. To be able to have a good visual experience at the arena they choose BenQ LW61ST projector instead of large sizes LCD display. The fact that we offered 3 year full warranty together with 20,000 maintenance free light hours we stood out in the competition. O’Learys has installed 13 units and already bought 2 more units for their flagship restaurant location, which also includes bowling alley, restaurant and sports bar.

BenQ LR100在俄羅斯獲得好評 (Good review of BenQ LR100 in f1cd.ru in Russia)



BenQ LR100在俄羅斯獲得f1cd.ru網站肯定,詳盡的優缺點介紹讓更多人瞭解BenQ品牌。


As Varvara is not in the office she asked me to share this good review of LR100 camera by f1cd.ru: http://www.f1cd.ru/photo/reviews/benq_lr100/

The review is very detailed, with lots of supporting images and descriptions of LR 100 functions.
Results of the review:
Pros:
- Lots of available settings
- Good sound recording for video
- Large battery
- Included carrying case
- Separate button for video recording
- Possibility to take photos during video recording
Cons:
- No user settings saving after the camera turned off, reset to default settings automatically
- Panorama photos are not always stitching successfully.

Conclusion:
Despite this camera cannot provide professional photos, and this you cannot accept from the camera with 4000 RUR price, overall photo quality is very good, and the video recording is clear and with a good sound. Advantages are a large battery and possibility to take photos during video recording. Overall impression is spoiled only by reset default settings when the camera turns off, and unusual USB connector.

This model can be recommended for those who wants to memories their trips or parties – lots of settings do a good work for those who do not use cameras so often. As for panorama views, the camera  not always provides perfect stiches  - this is a disadvantage, however a very technical one and thus can be easily solved by software update.

BenQ W1200投影機在英國獲獎 (Award BenQ W1200 in What Hi-Fi in United Kingdom)



BenQ W1200投影機在英國獲「What Hi-Fi? Sound and Vision」雜誌的獎項肯定。


BenQ W1200 projector won the tremendous award “Best Projector up to £1500” by ‘What Hi-Fi? Sound and Vision’ magazine in the UK!! This is now 2 years in a row that we won a prestigious award by this renowned media!

BenQ顯示器競逐挪威年度最佳顯示器獎項 (BenQ's Nomination’best monitor brand of 2012 in Hardware.info)


BenQ顯示器競逐挪威第二大科技雜誌Hardware.info的年度獎項,和全球各大知名科技品牌共同競爭!
BenQ is nominated by Hardware.info for their annual awards in the category: best monitor brand 2012 (also with ASUS, Dell, Iiyama, LG and Samsung).

Hardware.info is the 2nd largest hardware news portal in The Netherlands.

BenQ參加巴黎ESWC電競活動 (ESWC Grand Finals in Paris, France. Large Europe gaming event)



在巴黎ESWC錦標賽10/30-11/4的比賽中,共有212000位玩家參與此次盛會,BenQ XL2420T與RL2240H獲得廣大玩家的注意!


Thanks to you support, visibility of BenQ was great during these 5 days.

Paris games week and ESWC events were an amazing success with 212 000 visitors !Visibility of XL2420T on main stages + RL2240H and GL2450HM on gaming zones were excellent. BenQ was everywhere !

2012年11月15日 星期四

BenQ廣告露面瑞典足球賽 (BenQ billboard at soccer match AIK – PSV in Europe League)



在上月瑞典AIK與PSV足球賽中,BenQ於球場外牆製作之廣告經由電視轉播,在歐洲球迷的眼前放映。


There is a soccer game in Sweden, between AIK and PSV Eindhoven. It was broadcasted on several TV station, and we had a big, nice BenQ logo on the side of one of the goals (9x1 meter in size).

BenQ Europe推出簡報用Qpresenter App (Qpresenter App Tool, video created by BQE)



BenQ Europe推出簡報用Qpresenter App,可供用在各種演示產品的場合。


Presenter App tool can be use  for customer visits, events, presentations, trainings and all other local opportunities to show the key benefits of this app tool.

BenQ維也納媒體發表會 (BenQ Press and Channel Meeting in Vienna, Austria)



10/11,BenQ邀請經銷商參加BenQ Stammtisch媒體發表會,詳盡介紹各產品線的新產品。
On October the 11th BenQ invited 55 reseller and 5 journalists to the annual “BenQ Stammtisch” (Roundtable) in Vienna.

BenQ在瑞士舉辦新聞發表會 (BenQ Press Meeting in Switzerland)


BenQ在瑞士舉辦新聞發表會,和經銷夥伴與客戶分享產品與策略訊息。


On October the 10th BenQ Switzerland invited journalists from consumer and reseller press to an exciting press meeting “Enjoy Innovation”.

Topics:
- BenQ Corporate presentation
- BlackDiamond

  • New VW Design series
  • New BL2410PT
  • GW vs GL series (BlackDiamond Live Demo)

- XL2420T Gaming Display
- Laser projector
- New BenQ GP10
- G1 digital camera
- Business and Consumer projectors
- Outlook new technologies 2013

BenQ參加奧地利電玩城市盛會 (A stop in Austria for Game City 2012)



BenQ參加奧地利維也納的電玩城市盛會,共有超過63000人參加,XL2420T也在此活動中獲得更多曝光!


About 63,000 people visited the Game City gaming event in Wiener Rathaus, Vienna, Austria on October 12th until 14th to check the latest gaming products and see the professional StarCraft II players competing with each other in the World Cyber Games league. BenQ joined on the stand of DiTech Computer with our XL2420T gaming monitors.

BenQ Grunex電玩競賽繼續在捷克發燒 (A stop in Czech Republic for BenQ Grunex Challenge 2012)



10/26-10/28,BenQ Grunex Challenge 2012在捷克舉辦,星海爭霸等四款遊戲共同舉辦競賽,最優秀的東歐電競玩家聚集在此,更打響BenQ再電競領域的知名度。


Last weekend from Friday October 26th until Sunday October 28th, the BenQ Grunex Challenge 2012 was held during the Game Expo 2012 event in Prague, Czech Republic. With 4 online qualifications rounds, the eight best players were competing against each other in StarCraft II at Game Expo event in order to win one of 2 available tickets for the ESWC Grand Finals. BenQ also sponsors the ESWC Grand Finals in Paris, France which took place since yesterday until November 4th. This ESWC qualification at Game Expo is considered by the Czech gamers as the most important gaming event. The BenQ Grunex Challenge itself includes 4 gaming disciplines: Call of Duty 4, StarCraft II, FIFA 13 and Battlefield 3.

BenQ Latin America經銷商活動 (BenQ México Distributor Event)


在哥斯大黎加舉辦的BenQ Latin America經銷商活動,超過250個經銷商參加。會中展示新的BenQ產品以及BenQ自行研發的應用程式,吸引許多參展民眾觀看。
This IT convention took placed from Oct 3rd-7th, 2012 in Costa Rica and  more than 250 distributors attended. The last BenQ products were shown and a demo of a new application for iPad, iPhone and Android developed by BenQ México. 
BenQ also awarded to the most loyal distribuitor by inviting him with all expenses paid to the Convention. 

BenQ Latin America同仁萬聖節化妝趴 (BenQ Latin America activity: Halloween)



BenQ Latin America同仁舉辦萬聖節化妝比賽,發揮創意與活力!

BenQ Latin America had a Halloween party, the 1st place received a G1, the 2nd and 3rd a $100 and $50 certificate

2012年11月14日 星期三

BenQer巴西豔陽下烤肉去 (BenQ Latin America activity: Sunny afternoon BBQ)



BenQ Latin America同仁在市區舉行了烤肉活動,享受了巴西豔陽和午後時光。

The barbecue was held at a local park in the city. We had a  Brazilian BBQ buffet
and spent a good time in a sunny afternoon.

BenQ各產品在邁阿密獲獎(BenQ Channel Awards at Miami)



BenQ各產品BL902TM、 XL2411T顯示器, Joybee GP2、 W7000、 MS513P投影機,在邁阿密獲通路獎項肯定。


BenQ received many of Channel Awards at Miami, awards are:

Best Flat Panel LCD or LED 19  inches: BL902TM
Best Flat Panel 3D: XL2411T
Best Mobile Projector: Joybee GP2
Best 3D Projector: W7000
Best Entry Level Projector: MS513P

BenQ電競螢幕在拉美媒體獲好評(BenQ LCD Gamer Product Review in a Gamer Forum)



BenQ電競螢幕在拉美媒體獲好評,包括價格、畫質、規格都高度吸引當地消費者!


BenQ LCD Gamer Product Review in a Gamer Forum in Latin America
Most interesting comments:
tqleo : “ Goor review, I hope to have one of these for this year”
RiskxD ” Great! I plan to have it for Christmas”
Deidus : “ The price is not bad for a monitor with all those specs”
stangerxx :  It’s really great, I bought it 3 months and with the 3D, it’s unbelievable!

BenQ電競活動在祕魯(LAN Party Arequipa Peru Oct 2012)



BenQ在祕魯為期兩天的活動中,BenQ  XL2420T獲得了年輕電競玩家的高度注意,大家都躍躍欲試搶著試用 BenQ 的功能!

This was  2 day gamer event and organized with Gigabyte.
For abetter  product demo, eyefinity was made, so all the XL2420T features
were shown. BenQ was very well positioned during the event and a lot of young gamers had the chance to try it out.

BenQ拉丁美洲區社群媒體訊息(BenQ ROLA Social Media updates)



BenQ Latin America在十月與十一月,持續經營獲得粉絲注意。

BenQ Latin America strategy now is to keep existing fans engaged. succesful posts in terms of likes (60), shares (54) and  reaches (2,705)

BenQ參加巴西電競展 (BenQ participated on BGS)



BenQ參加巴西聖保羅BGS電競展,在Kingston和level up兩個攤位中展出電競顯示器。

BenQ displayed the gaming monitors on two stands
•Kingston
•Level Up!
•Kingston had some computers exposed to show the best components to play gamers
•Level Up! is a company of online games. They had some computers to make tournaments

•The BGS is the first Brazilian game event that held in five consecutive editions. Since 2009 the BGS has been growing and establishing itself as the biggest game event in Latin America
•In 2012 the event was made in São Paulo
•BGS expected to have over 70.000 visitors on 3 days of event

BenQ GH系列與G1數位相機大獲好評 (GH-series/G1 are highly recommended by editors and professionals)



BenQ GH系列與G1數位相機在全球大獲好評,中東與土耳其地區部落客針對BenQ數位相機所做的評測也建立了BenQ品牌在當地的口碑行銷。

Nice to share more good reviews for DSC GH series and G1 in October. BenQ G1 gains a good review from freemac.net – the editor commented G1 is the world's slimmest digital camera with f/1.8 lens and swivel screen, it is very convenient to pack and travel around. G1 not only has copious features but also won international design awards from IFA Germany and Taiwan excellence. So far the article has over thousand views and expecting to accumulate more in coming days.

Also GH600 earned a video review from tech2 website from India, GH600 was introduced detailed and demonstrated the picture quality by different modes and special filters, then GH600 indeed earned a good recommendation from the editor with great performance. 

Moreover, in October we got professional bloggers’ recommendations from the Middle East, India and Turkey.

BenQ投影機經銷商參加土耳其教育研討會 (BenQ Projectors demonstration at Edding Education Seminar in Turkey)



10/15-10/18,79位BenQ投影機經銷商參加土耳其教育研討會,互相交流BenQ投影機雷射科技及SmartEco在教育市場的優勢及應用。
Edding, based in Germany, an education white board solution provider hosted an education seminar in Turkey and had 79 dealers/SI partners to join the event from Oct 15th to 18th. The seminar had been separated into many sessions with around20 people for each. BenQ Turkey cooperated with Edding to showcase LW61ST, MW851UST & MX514P, and leading laser technology, SmartEco power saving and short-throw features were well demonstrated. Meanwhile, our PM, Ergin also gave a 2 hours introduction on BenQ and our projector lineups. Through this kind of joint promotion, BenQ Turkey successfully reach the right SI partners who for sure will help promote BenQ projectors to education market.

BenQ產品在杜拜IT展GITEX大放異彩 (BenQ products shine in the biggest IT event, GITEX in Dubai)



10/14-10/18,BenQ參加杜拜IT展GITEX,展出包括多系列投影機等產品,在中東市場擴大品牌的能見度與聲量。

BenQ products were showcased at the biggest IT expo in the Middle East, GITEX Shoppers from Sept 29th to Oct 6th and Gitex Exhibitors from Oct 14th to Oct 18th.

GITEX Exhibition is a gateway for global brands to access the Middle East market. BenQ co-oped with Abcom Solutions LLC and Mitsumi Distribution to demonstrate projectors and IFP.  LW61ST was highlighted with the leading laser technology from BenQ, while interactive education projector, MW860USTi and LED projector GP2 were also well showcased. Through the consistent exposure, our brand image is reinforced to potential customers.

GITEX Shopper is the largest and most influential consumer IT and electronics sales event in the Middle East with more than 175,000 people visiting this year. BenQ GP2, projectors and cameras were well presented by BenQ’s strong partners including Sharaf, Emax, PLUG-INS, Jacky’s, and Al Falak and the good sell-out momenutum  definitely help Q4 business.

BenQ在印度家電展展出全產品 (BenQ Full Product lines were demonstrated at Home Electronic Show in India)


BenQ India參加新德里 Home Electronic Show (HES)家電展,展出包括GH系列與G1數位相機、顯示器、大型液晶與投影機,全產品線吸引超過2000人次關注。
From Oct 26th to 28th, BenQ India joined the Home Electronic Show (HES) in New Delhi. BenQ booth was located at the first one right at the entrance and caught visitors’ instant attentions. Through great location and booth arrangement, BenQ India well showcased BenQ full product lines, including video projectors, DSC full lineup including GH-series and G1 and LCD display ranging from 22” to 42”. BenQ India set a home theater scenario with W710ST to present the big screen home enjoyment in a limited space, and also GP10 as a portable home video projector. For these three days, we had around 2,000 visitors coming BenQ booth and definitely accumulated brand awareness among the home segment.

BenQ投影機現身澳洲影音展 (BenQ Australia showcased W7000+ at Audio & AV show)


BenQ Australia參加位於雪梨的影音展,W7000+以畫質與音效方面的優異表現廣獲注意,3D投影機種W1080ST也獲得正向回饋。


From Oct.19th to 21st, BenQ Australia joined Audio and AV show at Sheraton hotel in Sydney with its AV partner, Westan and got many positive feedbacks from visitors. In this event, W7000+ had been well demonstrated with the concert video and visitors were impressed with the sharp and smooth projection quality which was recognized better than the tier-one brand. The new model W1080ST was also showcased to get initial consumers’ feedbacks, 3D image with short-throw distance were much appreciated. In 3 days, around 8,000 visitors attend the show. Meanwhile, besides AV show, BenQ Australia launched print AD on “Sound+Image” to promote W7000+ and to increase more video projector exposure.

BenQ GW2750HM評測在韓國 (A series of in-depth reviews on GW2750HM in Korea)



BenQ Korea在韓國和Itmaeil合作,進行VA顯示科技的深度介紹。並以GW2750HM進行了相關評測與報導。


To well introduce VA technology and give it an in-depth review, BenQ Korea worked with ITmaeil, an online IT media, to conduct a series of in-depth reviews for GW2750HM within one month. Besides, the banner placed at the end of article can be linked to BenQ Korea eShop directly.

BenQ MW817ST評測在日本 (MW817ST in-depth product reviews in Japan)



BenQ Japan在日本知名網路媒體Kakaku.com介紹MW817ST,接觸教育、商用與家庭客戶。以商用、家用兩者兼顧的切入點介紹BenQ投影機。


To highly promote WXGA projectors, BenQ Japan have MW817ST introduced on Kakaku.com, the biggest consumer commodity comparison & search site in Japan. MW817ST targets at education & business users mainly while there are still requests from home users. Thus, Kakaku gave two in-depth reviews talking about its application in the office and at home.

For business users, short-throw distance, high brightness, , SmartEco power saving feature are highlighted together with the ease-of-use interface and big projection size.  As for home market, besides short throw and brightness, rich connectivity was emphasized for home entertainment enjoyment including watching movies and videos.

BenQ Japan also planned banner ads, which direct visitors to EC product page in order to stimulate instant sales.

Review article for business users
http://kakaku.com/article/pr/12/10_benq/

2012年11月13日 星期二

BenQ贊助土耳其Gamex EXPO (Sponsorship with Gamex EXPO to boost BenQ gaming image in Turkey)



在土耳其最大電競活動Gamex EXPO,BenQ贊助五部RL2240H電競顯示器給優勝隊伍。另外BenQ的贊助隊伍Adeks Gaming Club也獲得亞軍佳績。
To create more buzz among gaming communities in Turkey, 5 units of RL2240H was sponsored to Gamex EXPO as prize for the winning team. Gamex EXPO is the biggest gaming event in Turkey that attracted over 125, 000 visitors from Oct. 5 to Oct. 7.  There were 8 local gaming teams playing S2 (local game) to win the championship. It’s great to know BenQ sponsored gaming team, Adeks Gaming Club, got second place in the tournament. BenQ Turkey also provided a booth for spectators to experience the performance of XL2420T and RL2240H.

BenQ贊助日本Cross Fire Championship 2012 (BenQ Sponsor Cross Fire Championship 2012 Season 4 in Japan)



BenQ贊助WCG 2012在日本的初賽Cross Fire Championship 2012,提供14組XL2420T供比賽使用,各項性能令在場玩家驚豔不已。


Cross Fire Championship 2012 Season 4 was held in Shinjuku, Tokyo on Oct. 6. It’s the preliminary round for WCG 2012 and winning team can attend WCG 2012 as Japanese representative. There were 4 gaming teams to compete for championship, HollowMellow is the new champion. BenQ Japan loaned 14 units of XL2420T for competition usage. Over 231 people attended this gaming event and had chance to touch and feel XL2420T at BenQ booth. Needless to say, the performance of XL2420T such as 120Hz, stylish design, Black eQualizer and S. Switch impressed them most favorably.

BenQ RL2240H在泰國HoN與BIG電競活動露面 (RL2240H experience at HoN tournaments and BIG Festival in Thailand)


BenQ持續贊助10/6-7和10/20-21的HoN與BIG電競活動,針對即時戰略遊戲打造的RL2240H電競專用顯示器廣受玩家喜愛與推薦!
In Oct., BenQ Thailand continued to sponsor Heroes of Newerth Tournaments in Pitsanurok (North) on Oct. 6 to 7 and Chonburi (East) on Oct. 20 to 21. BenQ also actively joined the biggest gaming event, Bangkok International Game (BIG) Festival from Oct. 19 to 21. Through continuously support on e-Sports events, BenQ gained good awareness in the gaming communities, and RL2240H was highly appreciated by gamers who had experienced it.

BenQ Guru展示科技新應用 結合服務食尚加分 (BenQ Guru demoes new technology application, integration of services to enhance dining)



經濟部商業司10月24日於民生科技服務大樓創新廳及Living Lab舉辦『2012流通業科技化與創新應用案例暨交流說明會』邀國內軟硬體開發商推廣流通業科技化的發展與未來趨勢,讓民眾及業者接觸最新科技,創造更多應用契機。

會場設置研究分享區,由資策會、IBM等研發單位進行趨勢研析與案例說明;展示區則邀相關技術業者現場介紹以開發產品,明基逐鹿整合軟硬體開發”智慧餐廳系統”於該區呈現,吸睛的觸控透明展示櫃引來人潮圍觀詢問;除展示科技外也提供適合流通業的電子簽核及人力資源管理系統,協助客戶夥伴體現高效且完善的服務。

On 24 October, the Department of Commerce in Taiwan’s Ministry of Economic Affairs organized “Distribution Industry Technology Adoption and Innovative Application Case Studies Seminar and Discussion Forum 2012” with Living Lab, inviting domestic software and hardware developers to promote technology applications in the distribution industry. The event helped the public and business to gain an acquaintance with the latest technology, and create more opportunities for applications.

A research presentation area was set up at the venue, with research institutions such as the Institute for Information Industry and IBM offering trend analyses and discussion of case studies. In the exhibition area, technology vendors introduced products they had developed, with BenQ Guru showing its integrated hardware/software “smart restaurant system”. Its eye-catching touch-enabled transparent display kiosk attracted great interest and numerous inquiries. BenQ Guru also provided electronic authentication and human resource management systems suited to the distribution segment, helping customers enable powerful, comprehensive services.

明基逐鹿加入中小企業雲端應用服務聯盟 (BenQ Guru joins small business cloud services group)



經濟部中小企業處及北區育成網絡計畫的推動下,”中小企業雲端應用服務聯盟”於10月30日於南港軟體育成中心會議室舉辦成立大會。

該組織根據中小企業對雲端服務需求,整合現有國內相關雲端服務資源,由產、官、學、研共組團隊,以提供多元化行動服務應用,讓廣大中小企業享受雲端運算所帶來的便捷。明基逐鹿以其豐富的客戶經驗,協同Google亞太區SMB 團隊、資訊服務業者以及公協會法人組織(中華民國軟協、資策會雲端所),共同攜手催生此服務平臺。

會中,明基逐鹿代表曾文興先生建議中小企業主,應該審慎考慮在合理成本投資下,導入雲端資訊平台,利用 IT 技術協助公司的治理體質的改善,以達成高效成長的目的。

The “Small and Medium Enterprise Cloud Services Alliance” promoted by the Ministry of Economic Affairs’ Small and Medium Enterprise Administration held its inaugural meeting on 30 October in Taipei’s NanKang Software Incubator.

The organization’s mission is to integrate cloud services resources in Taiwan based on the needs of small and medium businesses (SMB). With members drawn from industry, government, academia, and research institutions, the team will provide a diverse range of mobile services applications, enabling a broad segment of small businesses to enjoy the conveniences and efficiencies brought by cloud computing. BenQ Guru is drawing on its wealth of experience with customers, working with Google Asia-Pacific’s SMB team, information technology services providers, and associations (Information Service Industry Association of R.O.C. and Institute for Information Industry’s Cloud System Software Institute) to bolster this service platform.

During the meeting, BenQ Guru representative Joshua Tzeng recommended that small business owners, while keeping investments of capital reasonable, carefully consider introducing cloud-based platforms into their operations, using information technology to help improve company management and thereby achieve the objectives of greater efficiency and growth.

明基逐鹿參加經濟部主導之展示科技專題講座&技術應用探討 (BenQ Guru takes part in exhibition technology seminar and technology applications discussion led by Taiwan’s Ministry of Economic Affairs)



由經濟部商業司主辦,資策會創研所及國立台北科技大學互動媒體設計研究所合作協辦之2012展示科技技術應用工作坊,明基逐鹿受邀擔任展示科技”透明螢幕”技術專家講座,與現場參與之大專院校多媒體研究所同學、業界相關廠商等,共同針對前端展示科技應用及發展,進行現場交流。

當天活動以體感互動科技與透明面板創意為主軸,先由領域先進分享相關技術與應用發展經驗,希望藉由專家的分享,能引出參與團隊更多的應用創新發想,並以分組競賽方式進行創意提案。明基逐鹿分享的智慧餐廳的完整解決方案,其中主要包括了使用透明螢幕的展示櫃、電子點餐數位看板、互動意見調查機及廣告數位看板等系統,並獲得現場參與廠商及學員的一致讚賞。

BenQ Guru was invited to give a presentation on “transparent displays” technology at the 2012 Exhibition Technology and Applications Workshop, which was organized by the Ministry of Economic Affairs’ Department of Commerce, in association with the Institute for Information Industry’s Innovative DigiTech-Enabled Applications & Services Institute (IDEAS) and National Taipei University of Technology’s Graduate Institute of Interactive Media Design. Along with students from universities’ multimedia-related research departments and vendors doing business in relevant areas, BenQ Guru engaged in discussions of client-side exhibition technology applications and development of the same.

On the day of the event, the main theme was innovation in interactive sensory technology and transparent display panels. First, leaders in the field shared experiences in the development of related technologies and applications. The hope was that the sharing by experts could inspire more ideas for new applications among participating teams, an aim reinforced by a contest for the the best proposals. The main elements in the comprehensive smart restaurant solution shared by BenQ Guru include the use of an exhibition showcase built with transparent displays, a digital ordering panel, an interactive survey device, and digital billboard. All were unanimously praised by the vendors and students in attendance.

2012年BenQ遼寧省銷售精英拓展訓 (BenQ sales staff in Liaoning Province participate in training sessions for 2012)


遼寧省明基銷售精英拓展訓於2012年10月29-30日舉辦。新穎的培訓模式較其它品牌更有滲透力,對BenQ的感情也開始建立,加深。培訓結束後意見調查顯示,針對新品、店面形象、品牌定位、銷售技巧、品牌信心都有了非常顯著的提升。

Training sessions for sales staff at BenQ in Liaoning Province took place from 29 to 30 October. A novel approach provided more thorough training than other brands do. The training also helped participants establish and deepen a sense of identity with BenQ. After the training was completed, a survey was conducted, revealing that it resulted in an marked increase of confidence in BenQ’s new products, store image, brand positioning, sales techniques, and brand strength.

勇敢 BenQ 愛健行 11/3(六) 草嶺古道健行活動 (BenQers take to the hills for hike along historic trail)


一年一度的芒花季, 230 位的BenQer ,體驗了草嶺古道芒花開,漫步健行養生好,回憶滿滿。 【熱情計畫 Passion Program】勇敢BenQ愛健行 11/3( 六 ) ,天氣相當的舒爽宜人,我們選擇不一樣的旅行方式,搭乘區間車,踏上草嶺古道跨越百年山海的時光長廊。

230 BenQers experienced the annual flowering of silver grass along the Caoling Historic Trail on a memorable outing on 3 November. Part of BenQ’s Passion Program, the hike fortunately coincided with some lovely autumn weather. Something else that made the trip special was that we rode a local train to the trail, seeming to step back a century in time.

BenQ China 2012應屆新人實習答辯會 (BenQ China holds new employee training, Q&A sessions for 2012)


BenQ China新人們經歷了新人訓、站店、崗位實習和答辯會,經歷了從學生到社會人的蛻變; 三個月裡,他們融入BenQ,理解BenQ Spirit、他們掌握了產品知識和銷售技巧,他們學會了團隊協作和自我展示!不論是從「定位TOP Sales」到「歡樂的Marcom」,還是從「做快樂吸水海綿」的終端管理到「在活動中成長」的HR再到「我為人人,服務至上」的客服,雖然稚嫩和青澀還是能從談吐間感知出來,但是成長和進步也能從答辯展示中感覺得到。2012明基新人一路走來,褪去了稚嫩,收穫了成長!

New BenQ China employees attended an orientation course, received position-specific job training, and participated in a Q&A session, making the transition from students to productive members of society. During those three months, they assimilated into BenQ, came to understand the BenQ Spirit, and mastered knowledge about products and sales techniques. They learned how to work on a team and how to show what they’re capable of. Whether in sales or marketing, client management or human resources, or customer service, these new BenQers, while their inexperience might be noticeable, made their growth and progress evident during the Q&A session. BenQ’s newcomers in 2012 have cast off the callowness of youth and gained maturity.

BenQ台灣區VA 螢幕前進全省指標商圈 高對比體驗活動開跑! (Taiwan events let people experience the high contrast ratio of VA-LCD monitors)


BenQ VA LED 電腦液晶顯示器第二代全新進化,真實對比5000:1能讓畫質立體鮮明,高對比的特色讓暗色細節更完美呈現!台灣區為了讓更多消費者能親身體驗超人氣VA液晶螢幕,於10/20、10/26與10/27三天分別於北、中、南指標商圈舉辦roadshow,讓消費者可以零距離體驗BenQ VA LED液晶螢幕高對比的特色!

The new, second generation of BenQ LED-backlit VA-LCD monitors has arrived, bringing native 5000:1 contrast ratio for more vividly rendered detail, notably even in dimly lit areas of the screen image. To give more consumers an opportunity to experience BenQ’s popular VA-LCD monitors, BenQ Taiwan put on roadshows at leading shopping districts in northern, central, and southern Taiwan on the 20th, 26th, and 27th of October, respectively. Consumers were able to experience the appeal of these monitors’ high contrast ratio at close range.

BenQ W1070短焦3D藍光劇院投影機台灣區技術編輯新品體驗會 (BenQ Taiwan held a new product hands-on event for technology editors)


BenQ台灣區於10/19舉辦技術編輯新品體驗會,推出全球第一台短焦3D Full HD藍光劇院投影機W1070,此次編輯體驗會,特別選在視聽音響專門店舉辦,現場時尚舒適的空間,打破一般Full HD 3D投影機笨重、並且需要家中繁複的架設、甚至犧牲很大的空間的迷思,讓編輯們徹底感受到—原來使用W1070在家享受3D大畫面的影音饗宴,就是這麼輕鬆自在!

On 19 October, BenQ Taiwan held a new product hands-on event for technology editors, introducing the world’s first short-throw 3D-capable Full HD home theater projector for Blu-ray video, the W1070. A store specializing in entertainment systems was selected for the event, and the stylish and comfortable environment was perfect for showing off the W1070. This projector breaks the mold of regular Full HD 3D projectors with their bulk and need for complicated setup, as well as large space requirements. Instead, the W1070 showed the assembled editors how easy it can be to deliver captivating big-screen 3D video with stunning audio even in the limited space of most homes.

全球第一台短焦3D Full HD藍光劇院投影機BenQ W1070上市 (BenQ launches world’s first short-throw home theater projector for Blu-Ray video, the W1070)

BenQ推出全球第一台短焦3D Full HD藍光劇院投影機W1070,具備短焦投影,只要2.5公尺(約三坪空間)即可投影100吋大畫面;同時支援多種3D Full HD格式,包括Blu-Ray藍光、3D 有線電視、3D影音遊戲、及PC電腦的3D影像皆可觀賞;再加上內建10W喇叭及 BenQ SmartEco™智慧節能技術,主攻都會小空間家庭族群。

BenQ recently introduced the world’s first short-throw projector with 3D Full HD support. The W1070 is ideally suited to serve in a home theater setting, and with its short-throw capabilities, this fantastic new projector can provide a big 100-inch picture from a distance of just 2.5 meters. It supports a number of 3D Full HD formats, including Blu-Ray, 3D cable TV broadcasts, 3D multimedia games, and 3D video on PCs. Aimed primarily at urban families with limited space in their homes, the W1070 also integrates 10W speakers and BenQ’s SmartEco™ power-saving technology.

BenQ在中國推出第二代全高清紅外線錄影機M33 (BenQ introduces second generation of Full HD IR-equipped M33 digital camcorder )


BenQ曾率先推出首支全高清紅外線錄影機DV S21,受到廣大用戶一致青睞。而今BenQ再度發力,正式推出採用第二代增強型紅外夜視捕捉技術的1080p全高清家用DV M33。相較於前作,BenQ M33可讓你在夜間拍攝更遠距離的主題和場景,大幅提升夜拍成像的品質。

When BenQ debuted the first Full HD IR-equipped camcorder with its DV S21, it won favor from a broad spectrum of users. Now BenQ is once again demonstrating its capabilities, officially launching the 1080p Full HD home-oriented DV M33, which uses the enhanced second generation of the Night Vision IR technology. Compared to the previous model, BenQ’s M33 allows you to film subjects and scenes at an even greater distance, greatly increasing the quality of video shot at night.

BenQ黑銳麗家族強勢來襲,中國太平洋論壇活動上線 (BenQ’s VA-LCD monitor family gains exposure from online event in China)

為加強網友及消費者對於黑銳麗屏的認識,讓他們可以真正體驗到BenQ黑銳麗的不同,BenQ攜手太平洋網路在太平洋論壇掀起一陣黑銳麗旋風,多種黑銳麗產品網友可以免費試用,上線後,馬上引起網友迴響,帖子點擊率超過4萬,回復達到183條,目前已選出試用名單,後續有更精彩的試用文章。

In order to raise awareness of VA-LCD monitors in the online community and among consumers in general, while enabling them to genuinely experience the difference that BenQ’s display technology makes, BenQ joined forces with PConline.com, sparking lively discussion of VA-LCD on the site’s user forums. A number of VA-LCD products were made available for hands-on tryouts by forum members, and after news of the event appeared online, it was met by an immediate response. The post reporting the news received more than 40,000 views, along with 183 comments. A list of users selected to participate in the hands-on has been made, and interesting posts detailing user experiences will be forthcoming.

BENQ TFE勇奪WCG2012中國區總決賽CSOL季軍 (BenQ TFE takes third place in CSOL tournament at WCG2012 in China)


從全國海選到組隊,再到中國最偉大的CS指揮官Alex重新複出,BENQ TFE頂著無數期待和爭議已然走過了一年。一年的努力和汗水,最終獲得了回報,TFE在Alex的帶領下用實力證明了自己!並於日前登上了WCG2012中國區總決賽的領獎臺。

From candidate screening through formation of the team, then to the comeback of China’s greatest CS coach, BenQ TFE has borne the weight of boundless expectation and controversy over the past year. A year’s effort and sweat was finally rewarded, as under Alex’s leadership, TFE proved itself by making an appearance on the prizewinner’s platform after the championship round at WCG2012 in China.

BenQ China數碼再發26X國產長焦王GH650 (BenQ China releases locally-produced 26x-zoom GH650)


為帶給攝影愛好者更大的自由空間,同時也為了能夠在長焦領域趁勝追擊、擴大戰果, BenQ近日再發新彈!此次,BenQ為大家帶來的是一款採用36mm大口徑鏡頭、擁有26X光學變焦能力,兼具720p高清視頻錄製功能的1600萬畫素國產最強長焦相機GH650。

To provide photography buffs with greater scope to show their skills and enjoy their hobby, as well as build on momentum established in the high-zoom segment and expand sales, BenQ recently announced a new digital camera. For this model, BenQ is using a large-diameter 36mm lens with 26x optical zoom. China’s strongest domestically produced high-zoom camera, the GH650 also features the capability to shoot high-res 720p, 16-megapixel video.

BenQ智能節能商務投影機中國上市 (BenQ’s SmartEco business-oriented projectors debut in China)

BenQ China近日發佈了一系列採用TI DDP4421方案的「新5系」商務投影機——MS517F/MX518F/MX520,這是新一代晶片的首次大規模商業化運用,足足領先其他品牌3-6個月。新平臺的採用大大提升了商務投影機技術含量,如3D相容性、智慧省電、6500小時燈泡壽命、介面擴展性等,令BenQ投影機在高度同質化,高度低價導向的商務市場脫穎而出。

BenQ China recently announced a new family of projectors using TI’s DDP4421 solution for the business market—the “New 5 Series”. The product family, which includes the MS517F, MX518F, and MX520, represents the first large-scale business-oriented use of a new generation of projector chips, and shows BenQ leading other brands by three to six months. The adoption of the new platform dramatically increases the technological sophistication of business projectors, adding for example, 3D compatibility, smart power saving, 6500-hour extended lamp lifespan, and expanded connection interface options. These advantages allow BenQ to stand out in the highly commoditized and cost-sensitive business market.

BenQ遊戲顯示器RL2450HT助陣WCS亞洲總決賽 (BenQ’s RL2450HT gaming monitor gives competitors an edge at Asian championships of WCS)


本次WCS亞洲總決賽彙集了來自亞洲各地的32名《星際爭霸2》的頂尖選手,在經過多天激烈對戰後,隨著韓國選手Rain的勝利,WCS亞洲杯總決賽完美落幕。此次WCS承辦方《遊戲風雲》選擇了全球最專業電競遊戲顯示器BenQRL2450HT與XL2420T作為比賽和選手訓練的指定用機。此外,BenQ贊助的Startale戰隊的PartinG和Curious,在經過多次的對戰後分別獲得亞洲賽區的第二名及第四名。

This edition of the WCS Asian championships brought together 32 top StarCraft 2 gamers from around the region. After several days of intense competition, the tournament came to an exciting close with the victory of Korea’s Rain. Event organizers Gamefy selected the world’s most sophisticated gaming monitors, BenQ’s RL2450HT and XL2420T, as the designated displays for the contestants to use during training. Additionally, BenQ sponsored Startale’s PartinG and Curious, and after several matches, they emerged as winners of second and fourth prize, respectively.

BenQ遊戲王RL2450HT贊助中國地區WEM賽事 (BenQ sponsors WEM China regional matches, spotlighting RL2450HT gaming monitor)


World Esports Master世界電子競技賽(WEM),彙集來自世界各地的頂級電競明星們前來參加比賽。本屆WEM賽事的主要比賽項目為《星際爭霸2》與《LOL》兩款遊戲,來自世界各地的各路強手之間將會展開戰鬥。BenQ遊戲顯示器以專業的性能成為WEM賽事指定顯示器,選用了專為RTS遊戲設計的遊戲王RL2450HT。

World Esports Master (WEM) drew elite gamers from all over the world to compete. The major categories of competition in this edition of WEM were StarCraft 2 and LOL. BenQ gaming monitors with their professional-standard performance became WEM’s designated monitor for matches, with the RL2450HT, designed specifically for RTS gaming, selected.

BenQ 14英寸超薄筆記本V41中國全能上市 (BenQ’s launches 14” ultrabook in China)


BenQ超薄筆記型電腦Joybook V41日前正式在中國上市。該系列產品同時提供經典黑與時尚銀兩種款式,更因極致纖薄的外觀設計,給移動使用帶來極大方便。除此以外,豐富的介面、精緻的細節等,均為該系列超薄本平添幾分亮點。

BenQ’s Joybook V41 series has been officially launched in China. This product series is offered in classic black and chic silver, and with its exquisitely trim form factor, the Joybook V41 lends itself perfectly to mobile use. In addition, a breadth of connection interfaces and design evincing great attention to detail further enhance the appeal of these ultrabooks.

明基材料美若康隱形眼鏡促銷活動 (BenQ Materials runs promotional campaign for MiaCare contact lenses)



明基材料為回饋消費者,即日至2013/1/31,推出氧眼手護優惠組合 “買2盒美若康即贈瑰珀翠護手霜” ,正於全省銷售門市熱烈展開。

本活動以會員電子報、電視廣告及網路廣告互相搭配宣傳,甫推出即引起廣大迴響。讓支持美若康的消費者不會錯過本次好康訊息,也期待為美若康的銷售再創長紅佳績。

Through 31 January 2013 BenQ Materials is offering consumers a special promotional package. The purchase of two boxes of MiaCare contact lenses entitles the buyer to Crabtree & Evelyn hand lotion. The offer is available at retail outlets throughout Taiwan.

This event was publicized through a coordinated campaign of members’ e-mail newsletters, television commercials, and online ads, immediately receiving a strong response. The campaign aimed to ensure that consumers favoring MiaCare would not miss this opportunity to get something extra with their purchase, while also spurring torrid sales of the contact lenses.