Knowing BenQ

新型態、新進化、更多元、更豐富Knowing BenQ,提供全集團內部同仁,BenQ各公司訊息、BenQ產品行銷活動、全球營銷據點新聞及各項BenQ產品的完整資訊。

Knowing BenQ

Global news about BenQ product, staff activities, corporate culture and marketing activities

Knowing BenQ

新型態、新進化、更多元、更豐富Knowing BenQ,提供全集團內部同仁,BenQ各公司訊息、BenQ產品行銷活動、全球營銷據點新聞及各項BenQ產品的完整資訊。

2013年5月15日 星期三

明基材料參加2013年中國國際醫療器械春季博覽會 (BenQ Materials takes part in the China International Medical Equipment Fair)



明基材料於2013/4/17~4/20參加中國國際醫療器械春季博覽會 (CMEF)。會中展出臨床止血、急救止血及皮膚護理修護三大系列產品,產品特點與功能備受肯定。
其中臨床止血系列,以止血器搭配低溫冷凍乾燥製程的高分子生物材料,吸引各國買主高度關注與詢問。

BenQ Materials participated in the 69th China International Medical Equipment Fair (CMEF) that ran from 17 to 20 April. During the expo, BenQ materials showed its three major product lines—clinical hemostatics, emergency hemostatics, and skin care. These products’ features and functionality were well received by CMEF attendees.

The clinical hemostatics products, which combine a hemostat with freeze-dried polymer biomaterials, attracted a great deal of attention and numerous inquiries from buyers from various countries.

BenQ相機等產品在西班牙獲媒體好評 (BenQ products got good review in Spain)



BenQ M33、MS502、GH800、GH200在西班牙雜誌分獲好評,提升歐洲消費者對產品的信心。


M33 good review in Personal Computer in Spain
MS502 good review in PC Actual in Spain
GH800 good review in DT Magazine in Spain
GH200 prize in draw in Grazia magazine in Spain

2013年5月14日 星期二

BenQ參加西班牙電競活動 (LVP Final Cup 4 gaming event in Spain)



BenQ參加西班牙電競活動,其中最盛大的LVP決賽不僅吸引許多玩家,也強調了BenQ在電競領域的決心。


27th & 28th  April “Callensis event” in Sevilla
4th & 5th  May “LVP” BenQ sponsor in Barcelona
17th – 19th May  “XGN14” event in Santiago
24th & 25th May  Neobyte competition in store of Barcelona

BenQ西班牙經銷商會議 (Ingram Micro “Imagine” & Tech Data “Metic” dealer event in Spain)



BenQ在西班牙舉行兩場經銷商會議,分別為Ingram Micro 的Imagine經銷商會議以及Tech Data 「Metic」經銷商會議 。

Ingram Micro “Imagine” dealer event in Spain
- Ingram Micro  “Imagine” , 11th of April

Tech Data “Metic” dealer event in Spain
-Tech Data “Metic”, 24th of April

-

BenQ 顯示器、投影機在英國獲獎 (BenQ monitor and projector award in UK)



BenQ多款顯示器包括BL2410PT、XL2411T、BL2410PT顯示器和W1070投影機在英國媒體獲獎。


BL2410PT award in Computer Shopper in UK
XL2411T award in PC Gamer in UK
BL2410PT award in Expert Reviews in UK
W1070 award in AV Forums in UK

http://www.expertreviews.co.uk/monitors/1297303/benq-bl2410pt
http://www.avforums.com/reviews/BenQ-W1070-1080p-Full-HD-3D-DLP-Projector-Review_498/Review.html

BenQ 立陶宛經銷商研討會 (Dealer workshop in Lithuania)



四月BenQ在波蘭舉行經銷商會議,50位經銷商參與瞭解BenQ全產品線的產品。


Country: LIT
Date: 12th-13th April 2013
50 dealers
All productgroups (incl. Qisdesign)
Product introduction

BenQ在羅馬尼亞舉辦產品記者會 (BenQ Press Conference in Romania)



BenQ在羅馬尼亞舉辦產品記者會,向在場44位記者說明BenQ全產品線目前的產品。


Country: RO
Date: 25th April 2013
44 journalists
All productgroups (incl. Qisdesign)
Detailed report available

BenQ W703D在波蘭獲獎 (W703D Product of the Year 2013 award in CHIP in Poland)



BenQ W703D獲CHIP雜誌肯定,獲得2013年度產品的殊榮。
W703D Product of the Year 2013 award in CHIP in Poland, Chip product of the year award– PL – W710ST.

BenQ參加波蘭教育展 (Edukacja Kielce education trade fair in Poland)



三月份BenQ參加波蘭教育展,共有280位參加者共同進行80場workshop,探討智能產品的應用。

Country: PL
Date: 20th – 22th March 2013
280 attendees, 80 workshops for school directors and teachers
MW851UST - Ultra Short Throw Technology working on Interwrite IWB
MP780ST - Short Throw Technology used on education software partner  - YoungDigitalPoland
T420 – working with free interactive software from Interwrite

BenQ在波蘭舉行經銷商會議 (BenQ Dealer workshop in Poland)



三月BenQ在波蘭舉行經銷商會議,20位經銷商針對多種產品進行討論。

Country: PL
Date:  13-17 March 2013
20 people
Various product presentations and hand-ons

BenQ電競顯示器在捷克曝光 (Grunex gaming portal in Czech Republic)



BenQ電競顯示器宣傳推出,包括與Grunex合作的活動、Q1各項宣傳素材等,都在捷克曝光。


Country: CZ
Date: Q1 2013
Grunex gaming platform sponsorship
Banner campaigns, Facebook & tournament propagation

Country: CZ
Date: Q1 2013
Grunex gaming platform sponsorship
Grunex TV lifestream, offline events & many more
Millions of contacts, detailed report available

BenQ參加羅馬尼亞ESL電競聯賽 (ESL Comic Con gaming event in Romania)



BenQ參加羅馬尼亞ESL電競聯賽,在9400位玩家面前,秀出BenQ產品的實力以及品牌對電競投入的決心。

Country: RO
Date: 30th – 31st March 2013
9400 participants
Brand presence, flyer distribution, promotor, sales promotion for gaming monitors

BenQ參加俄羅斯CEP科技展 (Consumer Electronics & Photo (CEP) Expo in Russia)



BenQ參加俄羅斯CEP科技展,展出BenQ的顯示器、投影機等各項產品。


CONSUMER ELECTRONICS & PHOTO EXPO:

  • The major event on consumer market for electronics, home appliances and photo equipment in Russia, CIS countries and Eastern Europe 
  • A traditional meeting place for major manufacturers, trading companies, dealers and distributors, consumers and mass media representatives 
  • A display of new products and technology to potential consumers 
  • Attraction of investments for industry development 
  • A dynamic penetration of new products onto the market in Russia and CIS countries 
  • Defines the development strategy for the industry of consumer electronics, home appliances and photo equipment for the following year 
  • Special events for professionals

BenQ exposure

  • Booth #8-309, 110m2
  • Promo personal activity on the booth 
  • Advertising during exhibition
  • Gifts and POS
  • Virtus.pro activities on the booth


Mousesports 贊助報告 (Mousesports gaming team April / May report in Germany)



BenQ贊助的德國電競隊伍Mousesports,在四五月的活動成果如下:包括RaidCall EMS季軍、ESL Pro Series決賽入圍、Kaspersky Arena冠軍、ESL Go4SC2月冠軍等等……。


1             Achievements
Dota 2 team finishes on shared 3rd place
The mousesports Dota 2 team has been able to finish the RaidCall EMS One Spring 2013 season on a shared 3rd place, including a victory over the tournament favorites from Team Alliance in the first playoff round. Mousesports has once again cemented their status as best German team and a fearsome competitor in the worldwide Dota 2 scene.
Full Story: http://www.mousesports.com/en/news/10739/
Pictures: http://partner.mousesports.com/photos/dota2/emsone_katowice.zip (All photos courtesy of www.esl.eu; copyright notice required)

HasuObs advances to ESL Pro Series semifinal stage
The mousesports StarCraft II player Dennis „mouz HasuObs“ Schneider managed to defeat his opponent Lukas „Delphi“ Hilgers 3-1 in the EPS Spring 2013 quarterfinals and advances to the semifinals, which will be played at the ESL Pro Series Spring 2013 Finals in Cologne (May 10th-12th).
Full Story: http://www.mousesports.com/en/news/10740/
Picture: http://www.flickr.com/photos/eslphotos/8665786751 (Photo courtesy of www.esl.eu; copyright notice required)
Picture: http://taketv.net/bilder/elemente/galleryimages/32_3486_mouz.hasuobs_(3).jpg (Photo courtesy of www.taketv.net; copyright notice required)

HeroMarine wins Kaspersky Arena April 2013
The young German StarCraft II player Gabriel “mouz HeroMarine” Segat was victorious at the Kaspersky Arena April 2013, including an impressive All-Kill performance (4 wins, no losses) to net not only the title as Champion but also 1,000 € as prize money.
Full Story: http://www.mousesports.com/en/news/10743/

ESL Go4SC2 Monthly Final March 2013
The newest addition to the mousesports StarCraft II team, Dan “mouz hOpe” Gustafsson (Sweden) took second place at yesterday’s ESL Go4SC2 Monthly Final March 2013, including a 2:0 victory over reigning HomeStory Cup Champion Snute (Norway, Team Liquid).
Full Story: http://www.mousesports.com/en/news/10743/


ESL Major Series Spring 2013
We have been able to beat North American team complexity in the ESL Major Series Spring 2013 with 6:2 overall – combined with our 6:2 record from last week’s matchup against NewRoSoft (Romania), mousesports has secured the first place in their group, despite the result of next week’s matchup against Team Property (Sweden).
Full Story: http://www.mousesports.com/en/news/10743/

Mousesports holds 3rd rank in World of Tanks Pro League Season 1
The mousesports World of Tanks team is currently ranked 3rd in the WoT Pro League Season 1 regular season. With their victory over DragonBorns yesterday, they’ve entered the top 3 positions. The first half of the season will end tomorrow, afterwards each team will play each other once again in the second half, before the final teams have been determined for the WoT Pro League Finals.
Full Story: http://www.mousesports.com/en/news/10745/

2             Happenings
Mousesports legends Fatih „gob b“ Dayik announced return to professional gaming
The legendary team captain of the famous mousesports Counter-Strike 1.6 team from 2007-2011, Fatih “mouz gob b” Dayik has announced his return to the professional gaming scene to once again play for mousesports at the ESL Pro Series Finals. Dayik will act as a Stand-In for the German EPS Championships exclusively, trying to win the 15th Counter-Strike EPS Championship for mousesports.
Full Story: http://www.mousesports.com/en/news/10741/

Next event: DreamHack Open: Stockholm (April 26th – 28th)
Our next tournament will be the DreamHack Open: Stockholm event this weekend. For mousesports in attendance: ESWC 2012 World Champion Grzegorz “mouz MaNa” Komincz, aswell as Jonne “mouz Protosser “ Sotala, both playing in the StarCraft II tournament, representing both mousesports aswell as BenQ.

BenQ W1070投影機獲得荷蘭媒體好評 (BenQ W1070 good review in Media Totaal in The Netherlands)



BenQ W1070被荷蘭媒體評為具有優異畫質表現的投影機,其色彩、亮度、對比表現均受好評。


BenQ W1070 is a good priced projector with good performance. This BenQ projector is an excellent choice if you want to take your first steps into the world of home cinema. Good light output, good colour display and good black values.

BenQ參加英國 Insomnia 電競活動 (BenQ participated Insomnia 47 gaming event in UK)



BenQ參加英國最大的電競活動Insomnia,數千位玩家共襄盛舉,增加BenQ品牌的能見度。


Insomnia Gaming Festival - the BIGGEST Gaming Festival in the UK!
From the biggest eSports Tournaments with thousands of pounds up for grabs, to the Exhibition Hall bursting at the seams with the latest games & technology, Insomnia has something for everyone!

Not competitive? No worries! Our Gaming Halls have space for over 3,000 gamers to play, chill out and enjoy multiplayer gaming at it’s very best; with friends!

http://insomniagamingfestival.com/

BenQ總部同仁單車環島計畫,夢想出發第二站全員成功!(BenQ colleagues at headquarters complete second leg of around-the-island bike trip)



BenQ總部的同仁在【 myDream ‧ myLife 】單車環島計畫,夢想出發第二站:台北 → 蘇澳 120km , 2013/04/27 全員成功! 恭喜各位在又是風又是雨的天氣中完成挑戰,大家都成功踏出了夢想的第一步!

The second leg of BenQ headquarters’ “myDream • myLife” around-the-island bike tour covered the 120 kilometers from Taipei to Suao. Everyone who participated on 27 April successfully completed the leg. Congratulations to everyone who endured the windy and rainy conditions—and took another step towards making a dream come true!

BenQ參加英國CDEC零售商會議 (BenQ participated CDEC Sales Conference 2013)



BenQ參加英國CDEC零售商會議,商討接下來在英國地區的銷售策略與產品優勢,會中各品牌分享創新的技術,也拉近與零售商的距離。


CDEC, one of BenQ’s largest IFP resellers, who specialise in the UK education sector held their annual Sales Conference in Mallorca, Spain this May. CDEC have been key in selling hundreds of BenQ’s IFP’s into schools as a replacement for traditional Interactive White Boards. Their conference had their whole sales team and 21 vendor representatives, including BenQ, spend 2 days listening to their plans, and taking part in tasks to help get a closer working partnership. One task saw all 43 people collaborating in redrawing a part of the conference logo, the best obviously was Sarah Martin’s BenQ logo!

BenQ參加英國科技展 (BenQ participated Steljes Shape Event 2013)



BenQ日前參加英國舉辦的Shape科技展,多家經銷零售及供應商參加本次盛會,BenQ也把握機會介紹了我們在教育上的整體解決方案。


The Shape Roadshow started its first of four UK events in March at the Etihad Stadium of the famous Manchester City football club. BenQ are the sponsoring brand, that see over 100 education resellers visit 25 key manufacturers. BenQ were showing its latest IFP range as well as education projectors. The BenQ booth was constantly busy and the highlight of the day was our presentation on “using iPads in the classroom” with BenQ IFP.

BenQ電競顯示器在德國獲獎 (XL2720T award in PC Games Hardware in Germany)


BenQ XL2720T電競顯示器獲德國PC Games Hardware雜誌評為TOP PRODUCT AWARD肯定。


The XL2720T received the „TOP PRODUCT AWARD” by the magazine “PC Games Hardware” For more details follow:
http://www.pcgameshardware.de/LCD-Hardware-154105/Tests/Benq-XL2720T-Test-1068924/




BenQ 智慧大型液晶 X 網路名人喬喬 【一週的學習】好評不斷熱映中 (BenQ promotes smart TV through popular video series created with Internet celebrity)



BenQ Smart LED 智慧大型液晶持續深耕推廣親子定位,日前與臉書粉絲數高達84萬人的網路名人喬喬跨界合作,將BenQ智慧電視的幼教App功能,結合喬喬與爸爸日常溫馨生活情節,將BenQ智慧機種著重親子互動與兒童教養之定位呈現出來,鎖定喬喬粉絲團主要族群25~45歲群眾,將BenQ智慧大型液晶於目標族群的認知度與好感度皆向上提升!

BenQ is continuing to cultivate the Smart LED’s target market of families with children. Recently, it worked with five-year-old Internet celebrity Rose Yu, who has 840,000 fans on Facebook, highlighting the functionality of the educational apps on BenQ’s smart TV through heartwarming stories about the daily life of Rose and her father. By conveying to Rose’s audience—consisting largely of people aged 25 to 45—the importance that BenQ places on parent-child interaction and childhood education in positioning its smart devices, BenQ is greatly enhancing awareness and positive impressions of its Smart LED line among target consumers.

BenQ寵愛媽咪最貼心 買就抽50吋大型液晶,打開幸福大視界 (BenQ marks Mother’s Day with drawing for a 50” flat-panel television)


五月溫馨母親節到來,BenQ為美麗、偉大的母親們致上最誠摯的感謝,推出「BenQ寵愛媽咪最貼心- 打開幸福大視界」無論是紀錄美好歲月的長焦相機、為生活打開視野的智慧液晶與行動/家庭劇院投影機、或是健康護眼的液晶顯示器,在這個特別的日子裡,讓BenQ與妳一起表達對母親無盡的感謝與最真摯的祝福。

To celebrate Mother’s Day and give thanks to mothers, BenQ held a drawing for a 50” large-screen flat-panel television. Eligible for the drawing were purchasers of BenQ’s high-zoom cameras, perfect for preserving life’s best moments with mom; Smart LED televisions and mobile/home theater projectors that open up new opportunities for visual enjoyment; and LCD monitors with eye-protecting features. On this special day, BenQ joined everyone in expressing boundless gratitude to mothers and our sincerest best wishes.

2013年5月13日 星期一

BenQ G1獲印尼部落客推薦 (Blogger’s recommendation on G1 in Indonesia)



在印尼,我們與當地知名的部落客合作,進行G1相機的評測活動,我們與旅行部落客Wira Nurmansyah、生活時尚部落客Gie Wahyudi合作,探詢G1相機的多變可能。

In Indonesia, BenQ cooperated with online influential bloggers and four G1 articles were generated in April.

Wira Nurmansyah, a travel & fine art landscape photographer, always shares his photos and stories on his blog. He has 2,567 fans on Facebook and 1,005 followers of Twitter.  He is using BenQ G1 as his secondary camera, a nice addition besides a big and clunky DSLR, to travel along everywhere. He tried different shot angles by G1’s swivel panel and gave great comments on G1’s overall performance and convenience to carry all the time.

Wira’s articles as below:
Coming Soon : BenQ G1 Review
http://www.wiranurmansyah.com/coming-soon-benq-g1-review

BenQ G1 First Impression Review : Shooting Bandung Street
http://www.wiranurmansyah.com/benq-g1-first-impression-review-shooting-bandung-street

5 advantages to use BenQ G1
http://www.wiranurmansyah.com/3-keuntungan-menggunakan-kamera-pocket-benq-g1

Gie Wahyudi, a lifestyle editorial blogger who love to write his observation of surroundings on his blog. He has 2,041 fans on Facebook and 2,105 followers on Twitter. From April, he started to carry BenQ G1 with him to record his point of views on his blog.

Gie’s s articles as below:
#BenQ G1 Review
http://giewahyudi.com/pulau-tidung-photo-hunting-benq-g1-review/

#BenQ G1 Review
http://giewahyudi.com/menikmati-suasana-jakarta-photo-hunting-benq-g1-review/

BenQ在泰國舉辦數位相機體驗活動 (BenQ camera experience event in Thailand)




BenQ在泰國舉辦數位相機體驗活動,以戶外的拍照活動讓消費者體驗G1和GH系列數位相機,吸引許多網友熱情參加並給我們良好的回饋!

BenQ Thailand hosted a camera outdoor shooting event with the famous camera forum www.photonovice.com on 31 March in Bangkok. 10 forum members joined the outdoor shooting event to try out G1 and GH series cameras.  The Photonovice webmaster was invited to share and teach attendees how to take good portrait photos with BenQ cameras. Besides, all the photos taken were shared and discussed, while the best one was picked and winner got the prize provided by BenQ.

It is a very successful event that all attendees were happy and gave positive feedbacks about BenQ cameras. They were excited about the performance and also posted photos and their feelings on forum photonovice.com, to let more people learn their experience with BenQ. So far we had 85 article posts on the forum and over thousand views of this topic. Though this kind of word of mouth activity, we expect more and more photo enthusiasts will learn BenQ camera and its good features.

Click here to visit the forum:
(http://www.photonovice.com/forum/index.php?topic=6898.0#.UYdfKqLTySp)

BenQ顯示器在亞太地區獲獎 (BenQ LED Monitor Awards)



BenQ  XL2420T 和 EW2430V顯示器在印度獲得Digit Test Centre評為2012最佳顯示器,此外,VW2230H也在馬來西亞獲獎。


In India, the XL2420T and EW2430V received Zero1 Award by Digit Test Centre, naming the best monitor performers in the year 2012. The gaming-specialised features like black eQualizer, S-switch and amazing picture quality are the key winning the awards.
 
The VW2230H has won 2 awards in Malaysia in April. One is the “silver award” from HWM and the other is “recommended” by Chip magazine. Both awards highlighted VW2230H’s great image performance incorporated with a chic and sleek design. Thus it is perfect to install VW2230H in an office or home environment for its fascinating appearance and excellent functionality.

BenQ參加多場亞太區電競活動 (Gaming event participation in Australia, Korea and Thailand)



BenQ參加多場亞太地區所舉辦的電競活動,BenQ所贊助的器材與隊伍足跡遍及澳洲、韓國、泰國,持續深耕我們在電競領域的專業!


[Australia]
Australia Cyber League Brisbane - April 13-14 in Brisbane
The Australian Cyber League (ACL) hosts the only nation-wide Xbox 360 LAN circuit. ACL is home to the greatest Halo, Call of Duty, StarCraft II, Fifa 11, Super Street Fighter and Marvel vs Capcom 3 players in Australia. BenQ Australia cooperated with ACL and lent them 26 units of RL2450H to get more brand exposure and promoted BenQ gaming series to console gamers. Over 1,200 gamers were attracted to this gaming tournament; CoD team from Team Immunity also joined the competition and won the champion of Australia, below are their interview video after competition and recap video made by Team Immunity.
http://www.youtube.com/watch?v=2p0jsdlwtgw&feature=player_embedded
http://www.youtube.com/watch?v=NI_hBdp1o-o

ESL World of Tanks at Supanova - April 12-14 in Melbourne
Supanova Pop Culture Expo (Supanova) is a fan convention focusing on science fiction and fantasy film and TV, comic books, anime, gaming and collectables. It is held annually in the Australian cities of Adelaide, Brisbane, Sydney, Perth and Melbourne. This year, Supanova Melbourne attracted over 7,000 gamers, BenQ Australia cooperated with ESL Australia to supply 52 units of XL2420T for “World of Tanks” Tournament. Besides physical event cooperation, BenQ is also announced as official monitor sponsor on ESL Australia official website.

Shadowlogic road shows 
April 7th and 20th in Melbourne2 tournaments were held for FIFA Season 1, Injustice Day on April 7th and April 20th respectively; over 200 people were gathered to enjoy the competition. All the competitors had chance to use RL2450H for competition. With the long-term sponsorship with Shadowlogic, we hope to boost brand awareness among console gamers day by day.

[Korea]
League of Legends Sponsorship from April 3rd to June 22nd
BenQ Korea cooperated with the distributor and Ongamenet, the only one game cable TV channel in Korea, to sponsor the “League of Legends Champions Spring 2013” from April 3rd to June 22nd. As the official monitor sponsor, total 12 units of RL2450HT were used for stage competition. Besides product placement, we also can get brand exposure on KDA ranking, match screen, commentator table and product advertisement during match breaks.

2013 BenQ Global StarCraft II Team League (GSTL) Sponsorship from March 22nd to May 25th
BenQ Korea worked with the distributor to sponsor GSTL 2013 Season I as title sponsor, GSTL is No.1 SC2 team league in Korea and the matches are held on every Friday and Saturday for 10 weeks. Our brand and product banner were shown on commentator’s table to draw viewers’ attention. Furthermore, a big logo was put in the central of venue and spectators can get POSM with BenQ logo to root for gamers.
WARFACE Show Match on April 20th
BenQ Korea continues to cooperate with Nexon to promote XL2411T in Korea. On April 20th, Nexon invited 50 media editors to experience their new game “WARFACE” and had show match for fun. 20 units of XL2411T were showcased and some media editors showed their interest to do product review for XL2411T.

[Thailand]
Garena Star League (GSL) 2013 on March 30th to 31st in Bangkok
GSL 2013 was held on March 30th to 31st in Bangkok, this gaming event is for HoN and Ponit Blank game tournament. Around 30,000 to 40,000 people visited this big gaming event and there were 32 teams for Point blank competition (all are Thai team) and 32 teams for HoN from 8 countries. Our distributor, D Sport, was one of sponsors and supported 10 units of RL2240H on stage for competition and 600 units for game demo and qualified round. Total 610 BenQ gaming monitors were used at the same time, which is really amazing.

BenQ參加越南教育展 (Education events to promote BenQ projectors in Vietnam)



四月BenQ參加兩場教育研討會,藉此提升BenQ在教育領域的品牌能見度,我們向超過250位教育產業人士與經銷商介紹我們的產品。

In April, BenQ joined two education seminars to increase and accumulate BenQ projector awareness in education segment. Both events were conducted in Can Thos. Through these two seminars, BenQ introduced a full range of education projectors and reached more than 250 people from directors of education departments and ministers of education ministry.
Education Festival on 6-7 April with BenQ projector showcase
Education Department Director Club Meeting on 12 to 13 Apr. BenQ projectors were used for the meeting while education projector image ads showed in the booklet and logo exposure with the sponsored gift and paper bag.

BenQ接受印度媒體專訪 (Rajeev and Pattakorn’s interviews)



四月時,BenQ接受Digital Learning與ITPV雜誌專訪,介紹BenQ投影機的3D、IFP、智能教室技術,也介紹了BenQ產品在市場上的定位與各國概況,讓亞太地區的消費者更瞭解我們。


In April, BenQ India arranged 3 interviews from 2 publications. In Digital Learning, Rajeev talked about newer innovations and the applications of 3D projector and IFP in classrooms. New technology has empowered teachers and students with a life-like and more convenient way of learning. Furthermore, Rajeev provided his opinion on the impact of price competition owing to sub-standard products from China and other countries. Quality and durability are the issues and it will overall increase the total cost of ownership even the purchase price seems lower at the first place.

ITPV had a feature story to review projector market in India. In the coverage ITPV interviewed top managers from BenQ, Epson, Panasonic and Acer. Projector market is growing high double digit figures in India and “BenQ's USP is the technology leadership, widest range of projectors, extensive service infrastructure and distributions reach”, according to Rajeev.

Pattakorn was interviews by 2 media this month, TrueLife and Future Gamer magazines. In TrueLife, Pattakorn talked about overall BenQ products to harmonize with the lifestyle nowadays. The application such as bringing GP10, portable and with DVD docking, to travel on the go is more fun.

In Future Gamer magazine it featured BenQ gamer monitor. In the interview Pattakorn elaborated the USP of BenQ professional gaming monitor i.e. FPS/RTS mode, black eQualizer, smart scaling and so on.

BenQ家用投影機日本地區強打中 (BenQ Japan strongly promotes Video Projectors & GP10)



BenQ Japan 持續在線上強打W1070和W1080ST投影機,網購商城的強力放送提升了銷售聲量。
In May, BenQ Japan continuously promoted W1070 and W1080ST with online product reviews which link to eCommerce site(kakaku.com) to increase sales volume. Digital marketing is quiet matured in Japan thus BenQ Japan concentrated on this tool to create buzz. 
W1070 was introduced as one of the high quality projector on Phileweb, a Portal site of AV / audio / home theater. Its 3D Full HD picture quality,  good cost performance, lens shift, high brightness, high contrast, 6000 hour long life lamp, SmartEco and multiple input terminals were introduced. 
http://www.phileweb.com/review/article/201304/19/782.html

W1080ST Print advertisement
W1080ST POP for Yodobashi Camera  
GP10 Product Review 
http://bcnranking.jp/news/1303/130328_25126p1.html
GP10 was introduced as one of the high quality mobile projector in the page of “News review” on BCN. The review especially focused on its compact design, LED, high contrast 10,000:1, 1m@40 inch, WXGA, good picture quality, 3Wx2 speaker, multiple input terminals and USB display. Also how to use the wireless function was introduced in very detail. 

BenQ被評為澳洲韓國最佳家用投影機 (BenQ : No. 1 Video Projector Brand in Australia and Korea!)



根據最近的調查報告,BenQ家用投影機在韓國與澳洲的市占率達到第一名!市占率分別為澳洲42%、韓國41%。


According to the latest Futuresource report, BenQ projector ranked No. 1 in video projector segment both in Australia and Korea in Q1, 2013. Our market share(1080P & 1000-2999 ANSI lumens segment) is up to 42% in Australia and 41% in Korea, thanks to the great product, W1070 and W1080ST.

Besides proper product positioning and well channel management, BenQ Australia and Korea also spent efforts on marketing our video projectors. Let’s recap what they have been doing for the past months.

Product introduction in relevant media and reviews are the key to launch a new model. BenQ Australia have the PM interviewed on CyberShack TV channel, advertisement and product reviews in Gadget and 3C media, GadgetBuy consumer program, plus catalogue ads & product display with Officeworks our power retailer.
In-depth product introduction
Print advertisement
Gadget Guy program

BenQ Korea got great sales volume of W1070 in Q1 and they focused on digital marketing - users’ advocacy online, and also have PM interviewed on IT forum and EC website.  BenQ Korea invited users who had purchased W1070 to share their out-of-box experience on DVD Prime(AV forum); with 3D glasses as an incentive gift, 28 in-depth product reviews were collected in just 4 weeks.
PM interview http://it.donga.com/13143/
Product reviewhttp://it.donga.com/13829/
The review summary: BenQ W1070 is a popular home projector providing a good image quality, and supporting two HDMI connectors so users can keep two devices connecting. Besides, it supports various 3D format, thus users can enjoy fantastic 3D experience with blu-ray player, set-top box and PS3.

BenQ和NVIDIA 合辦 Roadshow (BenQ Roadshow with NVIDIA)



BenQ和顯示卡大廠NVIDIA 合辦Roadshow, Nvidia指出在他們的測試中,BenQ的顯示器獲得最佳的表現。

Nvidia specified in their training that our monitor is the best and recommended it.

BenQ參加巴西電競活動 (BenQ Gaming event called “AGE Campinas” April 2013)



BenQ拉丁美洲業務區參加了巴西的電競活動,我們出借比賽用的電競螢幕並贊助作為獎項,繼續深耕我們在電競領域領導品牌的形象。


We lent 13 monitors to the event (League of Legends championship – playoffs). And we gave them 3 monitors to keep doing streams.At their Website and facebook page we appear as Sponsor.
We also lend 3 monitors to EVGA (the photo with 3 monitors together).

BenQ參加墨西哥科技展 (BenQ participated in the Soundcheck expo 2013)



BenQ參加墨西哥Soundcheck科技展,我們展出投影以及觸控螢幕技術,和341個品牌一起展出我們的顯示科技實力。

We participated in the World Trade Center expo in Mexico City, where we showed complete projection solutions and touch screens. 341 brands participarted, around 19k people attended. This event aims at displaying technologies and equipment necessary for performances and shows.

BenQ在墨西哥電視節目上亮相 (BenQ participated in a Mexican TV Program)



BenQ出借投影機提供墨西哥電視頻道的年度特別節目,也因此讓品牌以贊助商的角色在節目中露出。 

BenQ participated in a TV program where we borrowed them our SP920P for their anniversary party and in exchange they had us as sponsors in the invitations and wall press.

BenQ墨西哥通路活動 (BenQ Channel event in Mexico- March 2013)



BenQ參加三月於墨西哥舉辦的通路會議,和經銷零售商及其他科技品牌互動。

BenQ met with distributors and interacted with other brands. BenQ had its own exhibition booth.

BenQ相機在祕魯量販店銷售 (BenQ DSC road shows for end users in Ripley stores)



BenQ G1相機在祕魯量販店銷售,提升消費者對品牌的認識。
BenQ DSC road shows for end users in Ripley stores. Customers tested G1 features; increased brand awareness.

BenQ和祕魯零售商共同進行展銷 (Peru Floor Day with local Retailer)



BenQ和祕魯零售商舉行銷售活動,贈獎活動吸引買氣,拉抬BenQ顯示器與投影機的銷售。

As a result of this event, LCD and PRJ were sold and a promoter helped with the sell out. Raffles and prizes were given away

BenQ參加哥倫比亞DLP投影機會議 (BenQ participated Colombia DLP Forum in April 2013)



四月BenQ拉丁美洲業務區參加德州儀器舉行的DLP投影機會議,邀請經銷零售商以及各大品牌分享DLP技術,我們演示BenQ 目前的DLP以及3D投影應用。也藉此機會培養與經銷零售商的關係。

Event organized by Texas Instrument. The resellers were invited and the main speakers were: Nec, Viewsonic, Dell and BenQ.
We demonstrated how DLP technology works, the 3D projection and BenQ had the opportunity to interact with the resellers.

BenQ數位相機中國精彩網路呈現 (BenQ digital cameras generating exciting buzz online in China)


在中國,自明基數碼相機G1和明基長焦機GH800在去年被媒體和用戶們廣譽為「自拍神器」和「國產最強長焦機」以來,獲得了產品體驗/功能使用方面的深度認可。本月度為加強產品概念的深入,產品特性與競品的區隔,分別從論壇BBS、百度知道、百度貼吧、新聞評論等方面深入輿論氛圍。傳播期間重點配合了「模力女孩」活動的推廣,結合了漫畫創意做趣味傳播, 在BenQ阿基獅微博平臺進行發佈,增強網路傳播的多維互動。

In China, since last year when BenQ’s G1 and GH800 were first held up by the media and users as an exemplary “self-portrait camera” and “strongest domestically produced high-zoom camera”, respectively, these cameras have been extensively praised in product hands-ons and feature testing. To reinforce the product message, demonstrating the cameras’ features and how they are differentiated from rival products, BenQ is contributing to BBS discussion boards, the Baidu online encyclopedia, and news forums. During the broadcast period, it is highlighting points promoted in the model search competition, incorporating ideas from graphic novels to liven up broadcasts, while announcing everything on the Weibo microblogging site, strengthening various means of online interaction surrounding the broadcast.

BenQ GP3百度、知道百科上線 (BenQ GP3 makes presence known on major Chinese online encyclopedia websites)


明基投影機在月度推廣中,重點以明基微型投影機GP3為重點推廣產品,分別從百度百科/百度問答/論壇/新聞評論等方面為產品上市增加曝光量和資訊鋪墊。推廣期間有媒體將產品漫畫採編到新聞報導中,對創作的產品漫畫內容給予了一定的肯定,同時增加了合乎大眾的趣味性。另外還有ZOL中關村線上對投影機的漫畫在投影機論壇中做了長期置頂。此外, BenQ阿基獅微博對產品漫畫在微博中進行了發佈,獲得了不少網友的轉發與評論。

In our monthly promotional campaign for projectors, BenQ’s focus has been on the GP3 pocket projector, increasing visibility and supplying information about the product’s launch on Chinese encyclopedia website Baidu, online discussion forums, and news sites. During the campaign, some media outlets incorporated the comic strip created to market the GP3 in their news reports, voicing their approval of the message, and praising the popular appeal of the approach. In addition, leading portal site ZOL gave the comic prominent placement on its projector discussion forum page for an extended period. Moreover, the BenQ Lion Weibo page featured an announcement of the comic strip, with a number of users reposting and commenting.

BenQ首款護眼遊戲顯示器中國全網重磅首發 (BenQ’s first gaming monitor with eye-protecting features debuts online in China)


BenQ最新推出的首款護眼遊戲顯示器RL2240HE,專為LOL\DOTA\星際玩家強力打造,並獲得TGA頂級賽事以及世界電競冠軍Gambit/Grubby 強力推薦。近日已上市發佈,並在天貓、京東、易訊全網重磅首發!

BenQ’s newest RL2240HE gaming monitor, its first with eye-protecting features, is tailored to the needs of League of Legends, Defense of the Ancients, and Starcraft gamers. The RL2240HE has received strong recommendations from
top gaming tournament TGA and world-class gaming champions Gambit and Grubby. In recent days, the monitor has launched on the market, with announcements on popular Chinese shopping sites such as tmall.com, JD.com, and 51buy.com.

夢想與奇跡! 明基G1尋找中國模力女孩20強出爐 (Dreams and miracles—a select few contestants in the G1 model search competition advance to the next round)


BenQ G1「尋找中國模力女孩」大賽,目前已進入了初賽的第三輪階段。在此之前,已有20位來自天南海北的草根女孩,成功獲得了晉級10強賽的入場券。她們是茫茫人海中有如你我一樣平凡的女生,並且年齡、身份、職業和背景各有不同,她們或嫺靜自然,或青春洋溢,或成熟優雅,以各具特色的自拍照片脫穎而出。她們甚至並不具備過硬的拍攝技術,但卻因相信夢想和奇跡而主動參賽,更因自信和態度而勝出。

BenQ’s G1 model search competition has entered the third preliminary round. Prior to this, twenty girls from throughout China had successfully advanced to the round of ten. They are ordinary girls, though diverse in age, background, and occupation. They might be down-to-earth, or full of youthful energy, or elegantly mature—whatever their particular distinctive feature, it shows in their self-portrait photos. They may not possess sophisticated photography skills, but have entered the contest because they believe in pursuing their dreams and hoping for miracles.

BenQ China 超給力明基聚划算品牌團 買明基幸福雲觸屏還可抽機票 (BenQ China participates in online sales promotion, spotlighting new touch-screen monitor with plane ticket drawing)


明基天貓旗艦店於4月19日至22日參加天貓聚划算品牌團活動,更有「買滿就送」的驚喜酬賓。活動期間,購買明基新品幸福雲觸屏CT2200還可參加抽幸運機票的市場活動。

BenQ’s Tmall flagship store took part in a sales promotion on the shopping website from 19 to 22 April, offering additional giveaways as well. During the promotion, purchasers of BenQ’s new CT2200 touch-screen monitor were entered in a drawing for plane tickets.

保護眼睛 橫掃閃屏 2013明基新品不閃屏培訓會山西站 (BenQ China’s training session series on its new flicker-free monitors arrives in Shanxi Province)


2013年5月6日,龍城太原市,「保護眼睛  橫掃閃屏」2013明基不閃屏新品培訓會順利召開。 會議報告部分針對BenQ品牌、產品新策略、產品賣點及銷售思路的等方面進行了精彩分享;會議現場也針對各系列顯示器進行了情景區佈置與擺樣,豐富多彩的展示吸引了不少代理商駐足。

On 6 May, BenQ’s training workshop for our new flicker-free monitor models took place in the city of Taiyuan, China. The workshop’s report section focused on the BenQ brand, new product strategy, product selling points, and marketing ideas. Also at the workshop were demo units shown in likely usage scenarios, the lively presentation attracting the notice of representatives from numerous resellers.

BenQ China「春意盎然 好彩頭」華北春促活動分享 (BenQ China celebrates springs with sales promotions in northern China)



3月23日-4月25日,我們針對華北區不同區域及店面的銷售情況制定了不同的活動春促活動。
昭陽:以零售為主,費用有限的情況下,內部刺激銷售,進行了銷量PK。
旭日:以分銷為主,電腦城裝機店面提貨為其主要銷量來源,為刺激電腦城內裝機店面推廣BenQ中高端顯示器。
九創:以零售為主,為了提升顧客進店率及成交率,天津12家主要加盟店進行了購買中高端顯示器送保鮮便當盒的買贈活動,提升代理商和消費者雙向滿意度。

From 23 March to 25 April, we organized several spring sales promotions tuned to different regions and store types in northern China.
Zhaoyang: The focus was on retail sales. With tight budgets, we stimulated sales internally, initiating sales competitions.
Xuri: Our focus was on distribution sales rather than sales to consumers. With most sales drawn from sales to PC assembly outfits in computer malls, we worked on incentivizing such stores to promote the use of BenQ midrange to high-end monitors as system displays.
Jiuchuang: The focus was on retail sales. In order to drive consumer traffic into stores and increase the number of completed sales transactions, twelve main franchisees in Tianjin promoted BenQ midrange and high-end monitors by offering a free lunch box with a purchase, increasing satisfaction among both retailers and consumers.

明基不閃屏黑龍江省管道培訓會順利舉行 (BenQ China takes training session series on its new flicker-free monitors to Longjiang Province)


為堅定現有管道合作信心和新開發管道對明基公司的瞭解,配合新品不閃屏上市,明基不閃屏黑龍江省管道培訓會4月26日在黑龍江大慶市北國溫泉度假村舉行。總部LCD產品經理和HR配合東北分公司精心準備了這場培訓會議。會議目的是讓管道真正瞭解明基產品未來走勢,給管道有利的銷售武器,指導管道開拓網吧客戶,以及提升開拓和維護鄉鎮市場能力等專項內容。此次培訓會議取得了非常好的成績,無論是從現場回饋還是訂貨數量都達到並超過了預期效果!

To solidify existing channel partners’ confidence in working with BenQ and promote understanding of BenQ by potential new channel partners in China’s Longjiang Province, BenQ held a training workshop there focused on our new flicker-free monitors. The event took place at a hot springs resort, with the LCD product manager and HR department at headquarters lending their support. The goal of the training was to enable channel vendors to genuinely understand BenQ’s future product directions, giving them a valuable sales resource. In addition, the workshop provided specialized information such as guidance to channel vendors on developing the net cafe segment, and how to cultivate and maintain markets outside major metropolitan areas. This training workshop yielded excellent results, with both immediate feedback and the volume product orders both exceeding expectations.

【全新起飛 同心共贏】2013 BenQ China商超五一動員訓 (BenQ China’s superstore sales mobilization)


4月23日,BenQ China終端品牌推手相聚於此,為了一個共同的目標,為了完成那個承諾,我們調整好狀態,再出發!通過這次動員訓,帶給導購的是對明基品牌的信任,對明基產品DSC&PC的信心,走出去對顧客熱情的搭訕式服務和專業的產品銷售介紹!感謝所有BenQer熱情、認真、專業、全情地付出與參與!

On 23 April, BenQ China gathered together promoters of the consumer brand for strive for a shared objective. To fulfill our commitment to the brand, we prepared ourselves thoroughly to begin a new push. A part of this push was this employee training activity, where sales promotion was made an extension of our belief in the BenQ brand, and our confidence in BenQ’s digital camera and PC products. We proactively sought out customers at 3C superstores to provide eager service and expert product introductions. Thank you to all BenQers for their passion, conscientiousness, and professionalism—and their wholehearted commitment and enthusiastic participation.

BenQ China同仁參加蘇州環金雞湖國際半程馬拉松 (BenQ China colleagues take part in Suzhou marathon event)


超越空間、跨越距離,2013/4/14,蘇州環金雞湖國際半程馬拉松盛大舉行, BenQer成功挑戰自我!本次比賽BQC與Guru共計32人參賽,半程13人,迷你19人,大家都盡情享受了這次比賽,對我們大多數人來說參與比競技更加重要!賽前準備的歡快,過程中的艱苦,賽後的渾身酸痛,但我們在人生道路中都留下了精彩的一頁!BenQer,好樣的,我們是最棒的!

On 14 April, Suzhou’s half marathon event took place, and BenQers were among those who took up the challenge successfully. For this edition of the race, 32 colleagues from BenQ China and BenQ Guru entered, 13 running the half marathon course and 19 opting for the mini marathon course. Everyone enjoyed the event to the fullest, and for most of us, simply participating was more important than any competitive aspect. Preparations before the race were fun, and while the run was arduous and the aching afterward quite genuine, the experience was a memorable one in our lives. BenQers, we are the best!

2013年5月9日 星期四

明基三豐參加中國大陸CMEF春季醫療展 (BenQ Medical Technology attended CMEF Spring, China)


明基三豐於2013.04.17~04.20參加中國大陸CMEF春季醫療展,會中展出兼具超低台手術面與平移功能的多功能手術台、配備手術室影像整合系統的LED無影手術燈以及領先國內廠商技術的數位彩色超音波。展會中聚集來自世界各國的專業買主,對於明基三豐所展出產品的功能、特點與臨床實用性均深表肯定,創造了許多後續商機的效益。

CMEF Spring, China was hold from 2013 April 17 to 20 and it is the biggest and most reputable medical exhibition in China. BenQ Medical Technology demonstrates  our latest LED surgical light and the multipurpose surgical table which is special for MIS (Minimal Invasive Surgery )usage and the digital color Doppler Ultrasound system. This exhibition gathers the administration persons, doctors, nurses from the hospital and distributors around the world. By demonstrating the high technology and friendly design, our products catch visitors attention and good comments.